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EP49: Critical Conversations: How to Have Those Tough Conversations You’d Rather Avoid – Benji & Igor

Why you need to uphold your standards, especially when it’s uncomfortable
How to decide if a Critical Conversation is worth engaging in so you don’t waste your emotional energy
How to define the focus of the conversation you’re about to have
Where you should have the conversation and how to set it up with the person you are talking to
The way to have a critical conversation so that you’re able to explore both parties perspectives
The simple action plan that creates a foundation for positive behaviour moving forward

Watch Episode 49 of the Contractor Evolution ShoW

Listen to Episode 49

Read a Summary of Episode 49

To download the Critical Convos Template click here.

The Los Angeles Rams have on the wall of their locker room a mantra.  That mantra is, “The standard is the standard.”

It serves as a reminder to the team that the standard is non-negotiable. Excellence is self-evident, and it is always the goal.  No if’s and’s or but’s.  

Now, the actual results may miss the mark.  Perfection is not possible, and human beings by nature are error prone and that’s okay.  They as a team can accept losses, dropped passes or other missed assignments.  They learn from them, get better, more resilient, and move on.  But what is NOT up for debate and never will be is the standard.

Okay admittedly, I am a football nut, but lemme try and bring this back to our world. 

Your Business is a game of human beings making commitments and then following through.  But where the real work begins is in the managing of the follow-through.  The people in your business are going to make mistakes, are going to screw up, are going to have lapses in judgement, are going to say and do things they regret.  This much we know is inevitable.  What matters, is your ability to effectively coach them back to the standard.  And this the hard part.

Today’s episode is on what we call Critical Conversations.  How to communicate when the stakes are high.  These are those conversations you know you need to have, but would rather avoid.  Your project manager blows up inappropriately at a customer.  Your Journeyman shows up hungover and late for the 3rd time in a month.  Your usually excellent sub-trade partner messes up their scheduling and pushes your entire project back two weeks.

You can’t build a performance culture, a strong brand, or leaders within without Critical Conversations and yet most people, even accomplished entrepreneurs, are terrified to have them.

In today’s episode Igor and I break down a 5 step process for how to have these that will reduce whatever anxiety you feel about these and facilitate a way more productive conversation for everyone involved.

We’ve also included a super easy to follow downloadable framework you can download and keep nearby.

I hope you enjoy this, and remember, the standard is the standard.

Igor Trninic

Igor Trninic

Igor moved to Canada at a young age, where he learned the value of hard work as he watched his family rebuild a thriving life in a new world with extreme change. Most of Igor’s early learning came from competitive sports, where he learned how to hustle and lead. This learning transferred well to business, when he started running a College Pro Painters franchise at 18 and quickly grew it to one of the top franchises in Canada. After finishing an honours degree in Accounting and HR at the SFU Beedie School of Business, he decided to leave the dull world of numbers and followed his passion of developing people and businesses. He fell in love with leading great people and growing companies to their potential.

Working at College Pro as a General Manager for the franchisor, he tripled the revenue of his division in three years by hiring and leading great managers. Here, Igor saw the power of combining amazing people with strong systems to drive scalability. After College Pro, he chose to test these principles on a new venture with the launch of Shack Shine, and together with the guidance of a highly experienced trades entrepreneur, they grew the company to a full scale franchisor within a year and a half. Shack Shine was eventually acquired by 1-800-GOT-JUNK to be scaled across North America and Igor launched the Breakthrough Academy to guide trades and home service entrepreneurs grow their businesses through proven principles. Igor has a passion and true care for developing people and their businesses, which has formed the foundation of Breakthrough Academy. His work in developing BTA has recently been highlighted in Igor’s Top 30 Under 30 selection by BC Business Magazine.

Igor resides in Vancouver, British Columbia and loves to take on all the adventure that BC can offer. From hunting to skiing to downhill mountain biking, any outdoor adventure is up his alley.

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