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EP 60: Geographic Expansion: How To Grow From A Single Location To Three – Kory Ballard

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30-SECOND SUMMARY
As the ‘underdog’, Angus learned what it takes to become a star player, and how to recognize those traits in potential recruits.
Understanding the parallels between sport and business will result in an A-list roster.
Recruiting tactics to attract high-performing athletes into your contracting business.
Cutting through the BS at the interview process to find those MVPs.
Nailing performance standards to identify great athletes looking for more than just a paycheck.
For long-term success, recruit with your truth, speak it, promote it, live it.

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If you have ever wondered what it takes to expand into a new market, begin operations in a new city, or even a new state, this episode is a must-listen.  Our guest for this episode is Kory Ballard, founder of Perficut Site Management.  

Kory started as a teenager, borrowing his dad’s mower to do his neighbor’s lawns and save up for a moped. 

Fast forward a couple of decades, and Perficut would become a massive full-service commercial landscaping company with nearly 200 employees operating in 3 different cities across 2 states.  

Quite recently, Kory sold Perficut to a national site management brand…kind of the dream exit actually.  He now focuses 100% of his time on Ballard-Inc.,  an equipment and accessory manufacturing company for landscapers.  

Kory is a classic entrepreneur: successful enough to retire, but so driven he can’t – at least not yet.

We wanted to have Kory on to share his lived experience. What is it ACTUALLY like to push your brand to its limit and expand into new territories? What is unexpectedly hard about it?  What are the financial implications and risks? How do you choose where to go? How does your role as a leader change?  And What systems make this possible?

Like many things in life, actually doing the thing is many orders of magnitude harder than daydreaming about it.  And that’s why today’s episode is a good one.  Kory gives us the unpolished reality of what it takes to expand geographically.

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Igor Trninic

Igor Trninic

Igor moved to Canada at a young age, where he learned the value of hard work as he watched his family rebuild a thriving life in a new world with extreme change. Most of Igor’s early learning came from competitive sports, where he learned how to hustle and lead. This learning transferred well to business, when he started running a College Pro Painters franchise at 18 and quickly grew it to one of the top franchises in Canada. After finishing an honours degree in Accounting and HR at the SFU Beedie School of Business, he decided to leave the dull world of numbers and followed his passion of developing people and businesses. He fell in love with leading great people and growing companies to their potential.

Working at College Pro as a General Manager for the franchisor, he tripled the revenue of his division in three years by hiring and leading great managers. Here, Igor saw the power of combining amazing people with strong systems to drive scalability. After College Pro, he chose to test these principles on a new venture with the launch of Shack Shine, and together with the guidance of a highly experienced trades entrepreneur, they grew the company to a full scale franchisor within a year and a half. Shack Shine was eventually acquired by 1-800-GOT-JUNK to be scaled across North America and Igor launched the Breakthrough Academy to guide trades and home service entrepreneurs grow their businesses through proven principles. Igor has a passion and true care for developing people and their businesses, which has formed the foundation of Breakthrough Academy. His work in developing BTA has recently been highlighted in Igor’s Top 30 Under 30 selection by BC Business Magazine.

Igor resides in Vancouver, British Columbia and loves to take on all the adventure that BC can offer. From hunting to skiing to downhill mountain biking, any outdoor adventure is up his alley.

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Welcome to Contractor Evolution, a show created for high-performing contractors that are focused on scaling up, working less and increasing profitability.

While a lot of other shows focus on early stage growth challenges, we focus on real life scenarios faced by contractors that are scaling at a rapid rate, and how they keep everything dialed in without losing sight of work/life balance.

If you’re ready to evolve from a contractor into a better business owner, you’re in the right place.

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