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EP 72: The End Of Resumes And Job Boards – Jody Underhill

Why young people aren’t responding to trades ads, and what you can do to attract them.
The statistical results between marketing on social media vs traditional digital job boards
The exact formula for ad copy that gets high #’s of applicants and sets you apart from the competition
How to structure your application page and what you need include in your employer brand promo video to get a high level of applicants (hint, it’s not you talking about the company)
How to run hundreds of video interviews without the interviewer actually being involved
The statistical difference between using email vs text and which medium brings in stacks of applications

Watch Episode 72 of the Contractor Evolution ShoW

Listen to Episode 72

Read a Summary of Episode 72

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As a millennial myself, I take a small amount of personal offense whenever I hear frustrated contractors verbally bash my entire generation (or young people broadly speaking) for their supposed lack of work ethic, chronic ADD, and apparent disinterest in construction and trades.  

I admittedly roll my eyes a little anytime I hear someone throw their hands up in frustration and declare: “These young people I tell ya, no one wants to work these days”.  

If you listen to this podcast, you know this is a recurring theme on the show.  

Having said all that, I also deeply empathise with the business owner whose phone is ringing off the hook with potential customers but can’t seem to hire enough good people.

Which is why this episode is so monumental. Our guest today, Jody Underhill, has figured out how to deliver a literal flood of qualified applicants to almost any contractor.

Don’t believe me?

Listen to the full episode to learn more about all the genius ways Jody has sailed past traditional hiring methods to deliver as many applicants as he needs.

Benji Carlson

Benji Carlson

As the son of two proven entrepreneurs, Benji’s spirit for self-starting business runs deep. Since he was a young teen, Benji has been starting and running profitable small businesses; most recently culminating in a highly successful 4-year career as a franchisee with College Pro Painters. Benji’s enormous heart and passion for people is what drove him to produce over $1,000,000 in revenue while taking the highest quality care of his employees and customers. He was consistently acknowledged for having the most productive staff in the company, while leading more junior franchisees to fulfill their potential. Benji’s uncanny ability to find the right people and put them in the right place make him a natural fit for Breakthrough Academy’s Assessment Team.

Upon finishing up his career with College Pro, Benji set out on the ultimate victory lap: a nine-month transcontinental motorcycle trip from Canada to Peru.

Benji lives in beautiful Kelowna BC. During the summer you’ll usually find him on two wheels: either bombing down a trail on his mountain bike or cruising the pavement on his motorcycle. When the snow falls, he escapes to the mountains for steep and deep powder.

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EP 72: The End Of Resumes And Job Boards - Jody Underhill

Welcome to Contractor Evolution, a show created for high-performing contractors that are focused on scaling up, working less and increasing profitability.

While a lot of other shows focus on early stage growth challenges, we focus on real life scenarios faced by contractors that are scaling at a rapid rate, and how they keep everything dialed in without losing sight of work/life balance.

If you’re ready to evolve from a contractor into a better business owner, you’re in the right place.

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Would you like to find out? Take the 10-day ‘Evolved Contractor’ Challenge and identify the methods that will scale your business past 8-figures.

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